Team Fordzilla is Ford’s ﬁrst ever esports team, building on its real-world racing heritage by competing at the highest level on the virtual racing stage.
Launched at Gamescom 2019, Team Fordzilla is made up of ﬁve market teams: Germany, Spain, Italy, France and UK. Top players were recruited from across Europe at various key gaming events, with the Team Captains leading the process.
Ford is continually exploring digital and real-world synergies and believes gaming could help shape how we all get about in future, for business or pleasure, as passengers and drivers. It was this exploration of the real and virtual crossover that inspired the Team Fordzilla P1 project, the no-holds barred virtual race car that has been designed in collaboration between Ford designers and the gaming community.