Website Cookie Guide & Policy

Website Cookie Preferences

At Ford, we use technologies like cookies, pixels and local storage to make our website easier to use and to tailor content to be more relevant for you. The below explains what cookies are: the purpose of those used on Ford websites: and what options you have, to control or delete them.

What are cookies?

Cookie are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Websites often use similar cookies in order to remember you, provide you with the content you requested, or for product improvement by tracking how the Website is being used.

The benefits of cookies

Cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences.

These cookies are used on the Website for the following purposes:

Functionality Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.


Targeting & Advertising Cookies

These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count then number of users who have visited these pages.

Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.

We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.

What Cookies do we use?

The cookies used on this website have been categorised as below.

Category 1- Strictly necessary purposes:

These cookies are required for the basic website functionality and to enable you to move around the Website. The cookies used are:

Cookie

Cookie’s Description

Phpsessid

A session cookie for authentication

Lang

A Lang cookie for language selection

enableCookie

A cookie policy cookie that lasts for 90 days before asking the Cookie Policy question again

Category 2 – ‘Functionality’ Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

Cookie Cookie’s Description

lang A Lang cookie for language selection

Category 3 - Targeting/advertising Cookies

These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Web Beacons

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count then number of users who have visited these pages.

Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.

We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.

Cookie Cookie’s Description

_gat_gtag google analytics

_gid google analytics

_ga google analytics

enableCookie accept cookies for 90 days


Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings.

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Cookie consent

This website uses cookies and similar technologies on this website to improve your online experience and to show tailored advertising to you. Read more

Got it