Ford offered designers and gamers the opportunity to have a hand in creating the ultimate track machine. Designed fresh from the ground up, our first virtual race car not to be based on an existing real-world model. Seeing an auto manufacturer come together with the design and the racing communities in a completely new way. Human-Centric Design informs Ford’s approach to designing all of its vehicles and ensures the human perspective is considered throughout every step of the design process.
Ford designers threw open key design decisions to the wider gaming and social media community through a series of Twitter polls that has been be posted by @TeamFordzilla. Each poll has surfaced a key design attribute – from engine to cockpit – that gamers and public had opportunity to decide on. A total of more than 250,000 votes were submitted.
Ford Design took these results and have been working hard, creating final concept proposals that have then been whittled down by top Ford executives. The final votes took place in August and the car will be officially announced on the 27th at Digital Gamescom.